Awards Programs and How They Benefit Your Business

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Wednesday, February 4th, 2015

More and more businesses are offering their customers a loyalty and awards program in some form or another. It’s an excellent way to attract new customers and keep existing ones. Consider the following benefits of awards programs for businesses.

Draw new customers

With such a competitive market, it often takes more than a great service or product to gain new customers. Standing out from the competition becomes imperative if you want your business to survive. An awards program can offer incentives for customers to try your business. Special discounts, points-redeemable gift cards, and loyalty offers help highlight the difference between yours and someone else’s.

Increased bottom line

Once customers have taken notice, the next challenge is to keep them coming back for more. Encourage them to spend more by having a tiered awards program that offers bigger rewards for those who spend more. This goes a long way in maintaining your business relationship with existing customers. Ultimately, this encourages increased spending and product sales.

Acquire valuable data

Specific incentives are offered to customers in a bid to attract their business. If they like it, they’ll take it. This set-up allows you to find out which products sell better and figure out your customer’s preferences. The data gathered here can prove valuable as you try to tailor your business for maximum profitability.

Brand recall

People tend to make a purchase from businesses they recognize. By continuously offering incentives, an awards program helps keep your business in touch with its customers. This reminds them to drop by and check on your offers every once in a while.

Work with other businesses

Just like you, other businesses are looking to attract more customers as well. Through awards and loyalty programs, multiple businesses can join forces to offer even more value. It has the added benefit of getting more referrals by word of mouth.

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