For example, take alternative business lender OnDeck. This company may lend to businesses with a FICO score as low as 500, as long as the business is at least 1 year old and generating more than $100K in annual revenues. They have coined their own score called the OnDeck Score, which company staff when evaluating loan applicants. The OnDeck Score encapsulates more than 2,000 data points, ranging from traditional credit data to cash flow and revenue data to social media data. This holistic score, OnDeck says, is a better way to grade Main Street businesses than the traditional credit score.