We are processing your information.

Please hold tight for a few seconds!

WE Secured
IN Financing
OWNERS national business capital logo

Pinterest for My Business?

Listen To This Article

The use of social media in business is on the rise and business owners are learning that it is not whether they use it, but how they use it.  Keeping up with the constant evolution of social media can create a challenge for the business owner to implement the best strategy.

The newest social network to grow at an unprecedented rate is Pinterest.com. The site works as an online scrap booking community. The users create different boards on which they pin items of interest.  For example, a user may create a board for photography to include unusual photos they come across or may create a board for their favorite kid friendly recipes. The user may follow people who pin items they find interesting and can in turn re-pin the item to their boards.

Business owners have rapidly been learning the benefits Pinterest can have for their business.  There are many ways a business can utilize the site for their benefit.  Let’s take a look at how a hair salon may use it.  The salon owner can create a board for each faction of their business, such as Wedding Styles, Color, Hair Care Products, Cosmetics, Hair Care Tips, etc.  The owner will then pin pictures of the styles they have created, the color treatments they have done, the products they sell, and tips to keep hair healthy or manage hair in difficult weather. Each person who follows the salon then shares all of these pictures and tips with their followers.  Comments can also be left for each pin.

Suppose your business does not sell actual products, but rather provides a service.  Let’s look at how a medical provider might utilize Pinterest.  The provider can create boards to offer education and tips to their followers.  For example, Preventative Care, How to Care for a Cold, The Benefits of Immunizations, etc.

Pinterest is the HOT social network at the moment and offers business owners free word of mouth advertising and a free platform to showcase their work.  The staff at National Business Capital is always on the lookout for ways to help their customers become more successful. Pinterest may be useful tool to spread the word about your business.

Last Updated on February 22, 2012

National Business Capital is the #1 FinTech marketplace offering small business loans and services. Harnessing the power of smart technology and even smarter people, we’ve streamlined the approval process to secure over $1 billion in financing for small business owners to date.

Our expert Business Financing Advisors work within our 75+ Lender Marketplace in real time to give you easy access to the best low-interest SBA loans, short and long-term loans and business lines of credit, as well as a full suite of revenue-driving business services.

We strengthen local communities one small business loan at a time. For every deal we fund, we donate 10 meals to Feeding America!

About the Author, Joe Camberato

Joseph Camberato, CEO of National Business Capital, developed a passion for business at a young age. Joe started his company in 2007 in his spare bedroom and has grown to secure over $1 Billion dollars in financing for small business owners nationwide. National’s team has an amazing culture and has been name the #1 Top Workplace on Long Island 3 years in a row and counting. Joe is a trusted financial expert who’s published more than 2,000 articles in the last 3 years. His articles have generated over 5 million page views and has been featured on blogs such as Google News, Yahoo, CNBC, Forbes Magazine, etc. His passion has also inspired him to build the "GrowByJoe” YouTube channel where he shares his insights into small business trends and tips for growth. Joe also holds a seat on Forbes Finance Council and is an active member of the Young Presidents' Organization (YPO), a global leadership community.





Disclaimer: The information and insights in this article are provided for informational purposes only, and do not constitute financial, legal, tax, business or personal advise from National Business Capital and the author. Do no rely on this information as advice and please consult with your financial advisor, accountant and/or attorney before making any decisions. If you rely solely in this information it is at your own risk. The information is true and accurate to the best of our knowledge, but there maybe errors, omissions, or mistakes.