Small business often feels like the underdog going up against the giants of industry, but the marketing world is ever changing and offering small business a real chance to compete with the big guys! Even if you are not a football fan, chances are good that you have heard about, or seen, the other stars of the day – the commercials!
Two commercials in particular have stood out to small business owners because they were for small business. Television advertising is expensive and usually out of financial reach for small business, especially during an event such as the Super Bowl where air time can cost 4 million dollars for a 30 second spot. Two small businesses had a chance to showcase themselves during the Super Bowl this year thanks to promotions by large advertising firms. GoldieBlox won a contest by Intuit for a 30 second ad spot during the third quarter of the game and Puppets by Gwen won their 30 second spot from Deutsch New York.
Now, for most of us, a 4 million dollar ad spot for no cost is not going to come our way. A lesson we can take away from this though is that opportunities to compete with the big guys are out there! One example the internet. It now provides a much more level playing field than it has in the past. With the power of social networks, small businesses can spread their word just as effectively as big business. Utilizing social marketing can be done on various levels. The great thing about it is even if you want (or need) to hire a professional to create and implement a strategy the cost should not be prohibitive.
If you are interested in trying social network marketing, or any other marketing service for that matter, but do not have immediate access to the necessary finances, National Business Capital may be able to offer you a solution! Call us at 877-482-3008 to learn about fast and flexible financing options!