As a restaurant owner, watching your sales numbers tumble from week-to-week or month-to-month is the last thing you want to see. Indeed, not understanding how to combat decreasing restaurant sales is a helpless feeling –– especially if you’ve been successful in the past. The crucial thing to remember though, is if you find yourself staring down bad sales numbers month after month, you have options that can help you stem the tide and turn your operation around. And to get you started back on the path to success, here are three ways you can use business funding to revitalize your restaurant:
Increase Your Ad Spend
It may be costly in the short term, but the truth remains: advertising works. So splashing the cash to land your restaurant prime real estate to advertise both online and through traditional media is a great way to use your finances productively. You may also want to reconsider the way you brand yourself. Sometimes changing a few key things about your restaurant can help you keep up with a shifting demographic in your market.
Prep for a Seasonal Upturn
Just because you’re going through a lean period currently, doesn’t mean you’re going to be stuck in that rut indefinitely. After all, restaurants more so than just about any other industry go through peaks and valleys in their sales. An ice cream shop isn’t likely to make a killing in December, for instance. However, you can use funding during your slow months to prepare your space and your staff for when you will be busiest. Applying for a merchant cash advance can also be a great way to augment cash flow for just such projects.
Upgrade All Around
It’s natural for most business owners to tighten up with their spending when their numbers begin to slip. Unfortunately, this won’t help your restaurant get back in the black anytime soon. Rather, if customers are voting with their feet against your restaurant, you need to do everything in your power to win them back. Whether that means cosmetic upgrades to the appearance of your dining area, reimagining your menu, or hiring new or additional staff, let your customers know that you’re willing to accommodate their tastes. Remaining stagnant won’t instigate the change you want to see.
The Bottom Line
Every restaurant goes through highs and lows; don’t let lack of funding hamstring your operation. Contact the National Business Capital team today and see how we can help you secure the finances you need to increase your restaurant sales. And for more information on what a little extra cash can do for your business, download our free eBook here: