ABOUT THE AUTHOR
The Client
CrossPoint* produces large-scale industrial tradeshows and exhibitions for clients that depend on impeccable execution and demanding timing. For more than four decades, the business manages complex event cycles that require significant upfront investment, followed by delayed receivables once exhibitions conclude.
The Opportunity
Event-driven businesses often experience timing gaps between cash outlays and incoming receivables. After a major exhibition at the end of 2025, CrossPoint had more than $2.9M in accounts receivable that would be collected over time, while a significant accounts payable obligation required near-term liquidity. When capital is aligned, momentum could continue without disruption.
The Challenge
What the business needed to account for included:
- Meeting vendor and venue obligations on schedule
- Preserving continuity across upcoming events
- Avoiding short-term repayment structures that tightened cash flow
- Aligning capital with an event-driven operating cycle
Traditional financing approaches relied on static timelines that did not reflect how the business runs between events.
Our Approach
National Business Capital recognized this as a timing issue rather than a fundamentals issue. By focusing on how CrossPoint has actually run the business over time, we structured capital to match its cash-conversion cycle.
The solution included:
- A $2.9M bridge facility aligned to event timing
- A structure that complemented existing capital relationships
- Flexibility to evolve as repayment cycles matured
As the relationship developed, the capital structure expanded into a relationship that grew to $4.8M funded.
The Outcome
With capital aligned to timing, CrossPoint was able to:
- Maintain continuity across exhibitions
- Strengthen coordination among capital partners
- Reduce its cost of capital by nearly 10 percent
- Improve efficiency with each funding cycle
Why This Is True Capital
When capital aligns with how a business actually runs, momentum compounds.
Timing improves. Friction decreases. Relationships strengthen.
That is True Capital.
Why National Business Capital
We work with businesses whose progress depends on timing, structure, and fit. When traditional frameworks fall out of step, we help bridge that gap.
If your business is navigating timing gaps between receivables and obligations, we’re here to help you.
