ABOUT THE AUTHOR
The Client
PermaCoat is a California-based exterior painting contractor with over 20 years in business. Individually owned, the company works within a broader ecosystem of complementary trades (window services and door installation), giving it a strong operational foundation and steady demand.
The owner maintains an 800+ FICO score and runs the business with a clear focus on cost control and long-term sustainability.
The Opportunity
PermaCoat was preparing to start testing new markets in Florida and Arizona, using radio advertising and Google Ads to get the name out in new regions and scale spend as results came in.
The Challenge
Despite strong credit and consistent offers, traditional options fell short:
- Repeated 12-month offers with pricing that didn’t make sense
- A large existing Amex line of credit, intentionally paid down to improve eligibility
- Capital that worked for operations, but not for what came next
- Needed room to move without overcommitting to cost
Then we stepped in with a more flexible approach, approving a $400,000 Flex Line. The business started with a $200,000 draw and kept the remaining capital available as plans took shape.
Our Approach
National Business Capital structured a balance-sheet line of credit in place that wasn’t another revenue-based product the owner had already seen.
In practice, this looked like:
- A $400,000 line of credit, with just $200,000 drawn upfront
- A shorter term to avoid unnecessary costs
- A balance-sheet option that made deployment of capital simple and fast
- The ability to draw more capital only when results justified it
The Outcome
With capital in place, PermaCoat was able to:
- Roll out advertising campaigns in new regional markets
- Control the cadence of spend instead of front-loading costs
- Maintain flexibility to draw additional funds as opportunities emerge
- Position the business for expansion without disrupting continuing operations
The initial $200,000 draw provided immediate momentum while preserving access to future capital tied to performance and timing.
Why National Business Capital
NBC stood apart because the approach matched how the owner actually planned to grow.
- Capital accessed in stages, not taken all at once
- Lower cost without giving up control over timing
- Growth capital that supports progress without forcing spend
When capital matches how owners really use it, not just how it looks on paper, growth stays controlled.
