It’s no secret that the eCommerce industry is rapidly growing, and holds huge opportunity for committed entrepreneurs. But in order to succeed, you’re going to have to find the best eCommerce platform for your small business. Top eCommerce solutions can help you drive traffic, stand out visually, generate marketing leads, and ultimately, boost sales.
There are many great platforms out there, but depending on your business, only one or two may truly suit your unique needs. Use this guide to review the different pros and cons of top eCommerce platforms and make the best decision.

What Should You Look for in an eCommerce Platform for Your Small Business?
How can you find the best eCommerce platform for your business? Depending on your goals, there are a few factors that you need to consider.- Search engine optimization (SEO): SEO ensures your site is targeting your ideal customers and bringing in consistent, organic traffic. Make sure your eCommerce platform offers top SEO tools and customizable URLs, image ALT tags, and more.
- Overall Monthly or Flat Cost: Remember, free platforms won’t typically offer a ton of features – and pricey eCommerce solutions aren’t necessarily better than most. Instead, focus on price plans you are comfortable with – ideally for a monthly rate or one-time cost – and don’t be afraid to spend a little extra for quality web hosting. You can always cut costs in other areas.
- Ease of use: An eCommerce platform can offer all the top-notch, must-have features. But if it isn’t easy to navigate, it’s going to take up your time and slow down your business. Opt for something you’ll be able to use intuitively.
- Speed, Performance & Scalability: If your site isn’t performing well or suffers from slow speeds, customers can become frustrated and click elsewhere. Avoid this by sticking to an eCommerce platform that offers top performance capabilities and has the infrastructure to support you as you grow.
- Customizable Design: It’s perfectly possible to make sales with a generic, free theme on your eCommerce site. But building an online brand and reaching the next level of success will require customizing your design. Look for eCommerce platforms that allow you to do just that.
- User Experience: Your eCommerce platform needs to be easy for you to navigate, but it also has to be user-friendly. You want an eCommerce platform that offers top features within an organized website structure. Compatibility with mobile devices and credit card payments is also a must.
- Marketing Options: Look for an eCommerce platform that tracks who visits your site, offers customer analytical tools, and turns data into leads. If your eCommerce platform is compatible with automated marketing tools, you’ll have an advantage.