Former Robinhood Employees Launch Parafin, New Startup for Small Business Financing - National Business Capital


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Former Robinhood Employees Launch Parafin, New Startup for Small Business Financing

2 min read. December, 2021 – by Jacinta Sherris

It’s no secret that securing small business financing isn’t easy – especially as a startup. Most banks and traditional lenders require at least 2 to 3 years of business history and steady revenue levels – which is oftentimes impossible for young, fast-growing companies to provide. 

This is exactly what San Francisco-based fintech startup, Parafin Inc., aims to change. Founded by former Robinhood employees, Paraffin helps connect small businesses with financing partners to offer digital cash advances. Business cash advances work similarly to merchant cash advances, a type of financing that’s repaid with a percentage of a business’s future sales. 

Merchant cash advances are popular because of their high approval rates – especially in comparison to bank loans. Typical approval rates for cash advances were about 84% in 2020, while business loans had among the lowest, at around 57%. 

Parafin’s founders include chief executive Sahill Poddar, Robinhood’s former head of machine learning, Ralph Furman, current president and one-time data scientist at Robinhood, and Vineet Goel, the company’s chief product officer, who also served as head of risk and fraud engineering at Robinhood. The startup is also backed by some of Robinhood’s early venture investors. 

The founders were inspired to launch Parafin after witnessing small business financing shrink during the Covid-19 pandemic. They aim to boost the supply of capital available to small businesses to help them reach their goals. 

Parafin is able to offer financing without financial or compliance risks. Its application process is straightforward and funding works incredibly fast – an upgrade from waiting weeks at a bank or credit union. The young startup also prides itself on low, transparent fees that only come into effect once borrowers generate revenue. 

Parafin’s cash advances also allow businesses flexibility when it comes to spending funds. Most banks require detailed information on exactly how borrowed funds will be used before approving an application. Borrowers oftentimes run into restrictions on various expense categories. 

However, funds from Parafin can be used for a wide variety of business expenses, including hiring staff, purchasing equipment, managing cash flow, or fueling growth initiatives. 

Parafin also plans to introduce other financing products for small businesses in the future, including bank accounts and even insurance.  

One of Parafin’s first clients is Mindbody Inc., a software provider of cloud-based online scheduling and management tools to fitness industry businesses. Parafin is scheduled to power Mindbody Capital, Mindbody’s financing division, to offer the company’s small business clients customizable financing options. 

parafin launches - small business financing

How Parafin Fits In With Other Business Financing Platforms

Paraffin is being launched at a time when businesses are witnessing a growing number of options for financing. Up until recent years, banks and credit unions were the main sources of small business financing. 

Nowadays, innovative solutions ranging from crowdfunding platforms to online lenders are popping up – diversifying the market and making lending more accessible. This is helping previously underserved businesses access the funds they need to ease cash flow issues and fuel growth.

Parafin is joining the ranks of online business financing providers, like Square Capital, Kabbage, and National Business Capital

Like National, Parafin offers a speedy underwriting process focused on sales rather than credit scores. This is especially helpful for newer small businesses that may not have had the time to build up credit, but still need financing nonetheless. 

However, Parafin’s funding amounts cap at $250,000, which may not be enough capital for businesses looking to take on larger initiatives. 

Parafin’s financing options are also limited to cash advances, while platforms like National offer a more diverse range of lending solutions including loans, lines of credit, invoice financing, and more. 

Learn more about National’s small business financing solutions here

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Last Updated on December 4, 2021

National Business Capital helps entrepreneurs secure quick and fair financing to save time and cultivate sustainable growth.

Our stress-free online platform is designed for simplicity and speed, helping business owners go from application to approval in a matter of hours. And while we remain a leader in the Fintech industry, our clients agree it’s our personalized service and award-winning team that sets us apart.

From SBA loans to lines of credit, to equipment financing, and more, business owners can access all the different financing programs available to them in one place. Through our streamlined process, we have helped clients secure $2 billion in financing since 2007, and, more importantly, we’ve helped entrepreneurs save a tremendous amount of time and grow faster.

About the Author, Jacinta Sherris

Jacinta Sherris is an NYC-based writer and content creator. She holds a BS in Economics from New York University and frequently contributes on a wide range of topics, including finance, entrepreneurship, and small business trends.

Disclaimer: The information and insights in this article are provided for informational purposes only, and do not constitute financial, legal, tax, business or personal advice from National Business Capital and the author. Do not rely on this information as advice and please consult with your financial advisor, accountant and/or attorney before making any decisions. If you rely solely on this information it is at your own risk. The information is true and accurate to the best of our knowledge, but there may be errors, omissions, or mistakes.