The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

Joseph Camberato
Joseph Camberato
Founder & CEO

Published Feb 10, 2023

1 min read

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
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“Reading this book was extremely helpful to me while starting to build National. Gerber helped dispel a ton of false assumptions that I had while starting to grow National, and taught me the vital distinction between working on and in my business. With Gerber’s help, you’ll be ready to strike a balance between the two that optimizes your business strategies for successful and long-term growth.”

ABOUT THE AUTHOR

Joseph Camberato

Joseph Camberato

Founder & CEO

Joseph Camberato is the CEO & Founder of National Business Capital, where he has led the company in funding more than $3 billion for growth-minded businesses since 2007. With firsthand experience building NBC from a startup into a national private lender, Joe writes on the economic forces shaping access to capital, including interest rate shifts, private credit trends, and the challenges mid-sized companies face when banks pull back.