Uncertain economic times may seem like the worst environment for starting a business. But, you might be surprised to discover just how many businesses opportunities there are during a recession.
The economy is naturally unpredictable, and the entrepreneurs who make it through the ups and downs unscathed are those who focus on ideas with staying power.
No matter what the predictions for 2020 show, you can start or grow a business with confidence if you choose a recession-proof industry and manage it strategically. Advanced planning, smart resource allocation and careful cash flow management can get you through the rough waters of an economic downturn – even when others flounder.Get Your Business Financed!
The biggest question to ask when seeking a recession-proof niche is: Do customers need what you’re offering, or is it more of a luxury?
During recessions, customers cut back on extravagances before anything else. For this reason, businesses providing essential products and services tend to do best during recessions. Some business types even thrive during recessions, particularly those that allow people to save money on everyday items.
If you want to know how to survive a recession, take a look at how businesses in these industries fare:
You’ll find business owners in these niches worry less about recessions because their products and services are always in demand. Customers go to them because they need what’s being offered, and trust the brands that have committed themselves to providing consistent, reliable service.
Before launching a new business or plan for growth, consider your audience and their current financial standing. How much are their purchasing habits likely to change if the economy slows down? Where will they cut back first, and how might that impact the success of your business?
You’re most likely weather a recession if you find out what customers want, and build your company on the premise of delivering it with their preferences in mind.
These five business ideas can provide stability for entrepreneurs seeking solid opportunities that endure economic changes:
It never hurts to take additional steps to set your business up for success ahead of a potential economic downturn. It’s all about creating a competitive edge with smart strategies and well-planned tactics. Here’s how to prepare your business for a recession whether or not you’re in a “recession-proof” niche.
Above all, be awesome. Recessions are a bummer, and customers appreciate service that’s friendly and makes them feel special. You should always strive to provide excellent service and work on nurturing customer relationships, but it pays to take things up a notch when the economy is bad. Let your customers know how much you appreciate them, and go above and beyond to exceed their expectations wherever you can.
To truly safeguard against a recession, your business needs reliable sources of cash. But taking on the responsibility of loan payments when an economic downturn could be on the horizon may put you in a vulnerable position. What’s the solution? Finance your business with loan options that don’t require going into long-term debt.
A revolving credit line offers a ready source of funding you can draw on and pay back as needed. If reduced consumer spending leads to a drop in sales, you don’t have to worry about how you’re going to pay employees or suppliers. Purchase order financing covers gaps when customers are slow to pay for orders, and selling your receivables to a lender puts money in your bank account before invoice due dates. All of these options allow you to access funding without committing to monthly payments, so there’s no impact on your cash flow.
Strategic business owners secure these sources of funding before they find themselves in tough financial situations. The Business Financing Advisors at National Business Capital can help you explore the best options to set your business up for success now and keep you going no matter what happens with the economy. Explore your options today, and you’ll be ready to weather any financial storm.
National Business Capital is the #1 FinTech marketplace offering small business loans and services. Harnessing the power of smart technology and even smarter people, we’ve streamlined the approval process to secure over $1 billion in financing for small business owners to date.
Our expert Business Financing Advisors work within our 75+ Lender Marketplace in real time to give you easy access to the best low-interest SBA loans, short and long-term loans and business lines of credit, as well as a full suite of revenue-driving business services.
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Megan is passionate about helping business owners along their journey - providing them with relevant content they can use in their day-to-day operations.