For any business, reaching out to potential customers is a must. However, small businesses may not have the budget required to carry out a large-scale advertising campaign. With this in mind, the USPS has launched its Every Door Direct Mail (EDDM) service to provide such businesses with an effective and budget friendly alternative.
What is EDDM?
Every Door Direct Mail service by USPS is a cost-effective way for small businesses to reach potential customers. Basically, it’s a simple way to send promotional material without the need for a list of addresses.
How does EDDM work?
An online tool on the USPS website allows business owners to select a postal route or a general area where materials are to be delivered. This could be ZIP codes, cities, or just neighborhoods. Mapping out the delivery area is also possible using demographic data including age range as well as average household size and income for a targeted marketing approach.
What types of mail are allowed?
EDDM allows a wide range of mail such as postcards, fliers, coupons, menu, and calendars among others. Irregular parcels up to 16 ounces, bounded printed matter, and periodicals are also allowed, pending other criteria.
What are the advantages of EDDM?
Every Door Direct Mail does away with mailing lists. Small business owners can instead focus their attention on promoting their business. Reaching out to specific customers who are more likely to make a purchase allows savings on postage and printing costs.
How much does EDDM cost?
Small businesses are allowed to send as much as 5,000 mailpieces per day for every ZIP code through EDDM-Retail. This will cost 17.5 cents each with no postage permit required. If you need to send more, you’ll need a mail provider and send mailpieces at 15.6 cents each and use a mail permit for the postal facility.
Consider Every Door Direct Mail if you’re a small business owner looking to gain more customers in your area. Contact USPS for more information.
To learn more about financing options for your small business, contact National Business Capital today.